San Francisco based artist, Lyrics Born, released his latest album, Real People, May 5th to rave reviews. Produced by Robert Mercurio and Ben Ellman of jazz-funk band Galactic, Real People features other New Orleans heavyweights including Trombone Shorty, Ivan Neville, David Shaw of The Revivalists, and the Preservation Hall Jazz Band. “I’m really fortunate for the best in the city to come out for this album,” Born said of the New Orleans collaborations.
The video for Lyrics Born’s “That’s It” was filmed and directed by Nick Pino, also known as Jermaine Quiz, New Orleans hip-hop artist and DJ.
Frenchmen Street Productions was on set for hair, makeup, styling, and set design for the video shoot. Check out some of the behind the scenes photos here, and stay tuned for the official release of the music video “That’s It,” by Lyrics Born.